What are your thoughts on offering a cheaply priced iced coffee ($1/12oz-$1.5/20oz)? Do you think this will cheapen the specialty coffee product you are selling? Do you think it will lower the ticket price of your current customers? Or do you think backed with a reasonable marketing plan will increase traffic leading to higher sales? Has anyone tried this yet?

Also, what are most of you using for iced coffee cold brew? 12 hr? 24 hr?