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I think it is absolutely amazing how many chefs don't "get" good coffee. The number of those that do is increasing but coffee just doesn't get the culinary respect it should receive. I see it on its way to a sort of "wine status" but we are still far from that goal.
A couple came in to our cafe a few months ago and asked for 2 large coffees with room for sugar.
Me - "you mean room for cream?".
Them (grinning) - "no, we add lots of sugar, so can you leave us plenty of room?"
At this point I'm more curious than anything else... so I leave them about an inch at the top of each 20oz cup. They get their coffee and go to the condiment bar. The guy starts unscrewing the lid from the mostly full sugar jar (which is the pretty standard metal topped sugar dispenser). The woman dumps at least 4 ounces out of each cup and into the trash can (#$%&!). They then add almost the entire contents of the sugar jar to their 2 cups of coffee. It was at least 1/2 cup of sugar in each one, no exaggeration. Craziest thing I ever saw, I almost feel like they were messing with us. Never saw them again.
Sugar is strange. It seems to be a very natural for people to start adding a sugar or two to inferior coffee, but seems rare to see someone cut back - even when faced with a cup of the good stuff. Its bizarre to me that people would rather switch to a fake, awful-tasting, unwholesome artificial sweetener than to just adapt their palate and get used to things being less sweet.
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