Tags:
While i understand the model of not over-diversifying, i whole heartedly disagree with the nay-sayers here.
For instance, we have blenders and we are very much a coffee focused establishment. We also use the best ice cream in the state. I will proudly pull you a fantastic shot of espresso from what is acclaimed as being one of the best coffee roasters in the country, then i will drop that shot in the blender with some vanilla ice cream and turn it on. Your mind will be blown out the side of your head by the results.
It's not about what drinks you offer. It's about offering the finest possible quality version of what you offer.
What's wrong with a smoothie made from freshly delivered fruit from a local farmer? What's wrong with a shake made from the finest creamery's product? Don't do it if this isn't possible, but if it is possible... you will be unparalleled.
Another option is using the same lower quality crap that everyone else does, and raking in the money from the demographic that loves it.
Ricky,
Most who are looking to do blended drinks aren't willing to do what you do. Also, when dealing with a slower economy, simplicity is best. Kudos to you. I personally wouldn't add that to my menu, but for those who want to, I think yours is the right way to go.
Ricky Sutton said:While i understand the model of not over-diversifying, i whole heartedly disagree with the nay-sayers here.
For instance, we have blenders and we are very much a coffee focused establishment. We also use the best ice cream in the state. I will proudly pull you a fantastic shot of espresso from what is acclaimed as being one of the best coffee roasters in the country, then i will drop that shot in the blender with some vanilla ice cream and turn it on. Your mind will be blown out the side of your head by the results.
It's not about what drinks you offer. It's about offering the finest possible quality version of what you offer.
What's wrong with a smoothie made from freshly delivered fruit from a local farmer? What's wrong with a shake made from the finest creamery's product? Don't do it if this isn't possible, but if it is possible... you will be unparalleled.
Another option is using the same lower quality crap that everyone else does, and raking in the money from the demographic that loves it.
John P said:RE: Blended drinks.
A. Don't do it. B. Refer to "A"
In a time when new businesses are struggling, you need to differentiate yourself. You can go ANYwhere and get a blended drink, but the number of places that focus on coffee/espresso is still relatively small in most every community. The "Starbucks" style model has lead many to failure. Offer something different. Offer quality, and focus on your coffee.
Build a business that dictates your customer base, rather than building a business where you let the customer base dictate you.
This might be a great solution for your business, John. If you can offer just quality coffee drinks and you're happy with your sales levels, then more power to you. However, I find that most retailers need to offer more to bring more people in the door. Just coffee is almost never enough.
I wholeheartedly agree with your point that differentiation is critical. When used correctly, many of the blended drink bases can be adapted, modified and tweaked to make them your own. Offering these drinks can help turn people on to your great coffee that would have never set foot inside had it not been for a Dr. Smoothie they picked up after a visit to the gym.
While i understand the model of not over-diversifying, i whole heartedly disagree with the nay-sayers here.
For instance, we have blenders and we are very much a coffee focused establishment. We also use the best ice cream in the state. I will proudly pull you a fantastic shot of espresso from what is acclaimed as being one of the best coffee roasters in the country, then i will drop that shot in the blender with some vanilla ice cream and turn it on. Your mind will be blown out the side of your head by the results.
It's not about what drinks you offer. It's about offering the finest possible quality version of what you offer.
What's wrong with a smoothie made from freshly delivered fruit from a local farmer? What's wrong with a shake made from the finest creamery's product? Don't do it if this isn't possible, but if it is possible... you will be unparalleled.
Another option is using the same lower quality crap that everyone else does, and raking in the money from the demographic that loves it.
Are you enjoying Barista Exchange? Is it helping you promote your business and helping you network in this great industry? Donate today to keep it free to all members. Supporters can join the "Supporters Group" with a donation. Thanks!
© 2024 Created by Matt Milletto. Powered by