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Permalink Reply by Brady on October 16, 2008 at 4:53pm

I've done a few monthly ones at the shop, with minimal response. Those that attended liked it though, and have been return customers/attendees.

The format we chose was also a tasting. I started with a brief intro discussion about coffee tasting - the elements of coffee flavor. I also handed out a cupping form for them to record their thoughts, a flavor wheel, and a 1 page definitions sheet.
Then I ground the coffee (not identified) for a small press batch and passed it around for people to sniff. I made the press and distributed 3 ounce samples in demis. Refills were available. Discussion was encouraged. It was pretty easy-going. We did 4 coffees each time, and people had fun and learned something.

Problems I experienced were mostly people RSVPing yes and then not showing - as in 15 would say they were coming and 2 would actually show. Also, I didn't do a very good job mixing it up - people that had attended all 3 events ended up tasting some of the same things a few times. I didn't do a very good job of publicizing it either, which didn't help...

Going forward, the event will have a charge - probably the cost of a pound of beans. Attendees will receive 1lb of coffee, probably 1/4lb sample bags of the coffees we've tasted, but flexible in case people don't like one or more of the offerings. I'll also tie events to the introduction of a new coffee, the return of one that's been absent, a reserve offering, a new crop... something to keep it fresh and also help drive bean sales of new stuff.

Jason D was doing weekly cuppings at the Dilworth roastery for a while, but stopped a while ago. Hopefully he'll chime in with his thoughts.

Good luck!

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Permalink Reply by John P on October 16, 2008 at 5:11pm

Thanks Brady,

We would have a charge. I've taught classes on other aspects before, and I know that people take it more seriously if it's a paid class. Of course that means I have to be more "professional", but I would imagine it's the same as any small seminar.

Thanks for the info.

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