An interesting read...
Ran across this and thought I'd pass it along. It is yet another "What Starbucks Did Wrong" article, but makes some interesting points as well. Its a quick read too...
http://money.cnn.com/2009/09/16/news/companies/kevin_maney_starbuck...
(from the article):
"Consumers are willing to give up convenience for great fidelity, or ditch fidelity for great convenience. But anything that offers just so-so fidelity and so-so convenience falls into a no-man's-land of consumer apathy that I call the fidelity belly. That's where music CDs, newspapers, and desktop Windows-based PCs find themselves today."
also
"Remarkably, the most successful products and services tend to be either high in fidelity or high in convenience -- one or the other, but not both. In fact, products attempting to be both typically end up with a confused brand, like if McDonald's (MCD, Fortune 500) tried to do gourmet meals."
hmmmm.
http://money.cnn.com/2009/09/16/news/companies/kevin_maney_starbuck...
(from the article):
"Consumers are willing to give up convenience for great fidelity, or ditch fidelity for great convenience. But anything that offers just so-so fidelity and so-so convenience falls into a no-man's-land of consumer apathy that I call the fidelity belly. That's where music CDs, newspapers, and desktop Windows-based PCs find themselves today."
also
"Remarkably, the most successful products and services tend to be either high in fidelity or high in convenience -- one or the other, but not both. In fact, products attempting to be both typically end up with a confused brand, like if McDonald's (MCD, Fortune 500) tried to do gourmet meals."
hmmmm.
Replies to This Discussion
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Permalink Reply by Jared Rutledge on
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genius article. really good to keep in mind with regards to opening my own shop. thanks!
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Permalink Reply by Mike Spence on
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This is interesting Brady! I'm giving it to my team to read.
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Permalink Reply by Daniel Williamson on
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Great link. It is a very good thing to remember and take as a warning. Thanks
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