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I don't know if I can really provide you with anything that will truly help you but here goes:
In my own position as owner/barista, the concern of wages, salaries and benefits is always on my mind. I'm concerned about my staff. I've had the opportunity to see much of the world and experience so much in life that it's important to me that we find ways for our staff to have similar opportunities. The difficult part is the economic realities of the world.
I'm going to work with some generalities and ideal conditions with the model I'm about to offer. Realize and keep in mind that, depending on your situation, that this may or may not be accurate to your situation.
In an ideal world, if we use general foodservice metrics, we can break down the cost stream as follows:
10% - Rent
30% - Cost of Goods
30% - Utilities, Taxes and more
30% - Labor
5% - Miscellaneous
5% - Profit
If a shop averages about $700 per day in sales and is open 358 days per year (this includes seven general holidays), then that shop is generating $250,000 in sales revenue per year. Broken down into those costs above, this means that the company can spend the following:
Rent - $25,000
Cost of Goods - $60,000
Utilities & More - $60,000
Labor - $60,000
Misc - $12,500
Profit - $12,500
Bear in mind that these numbers presume that the company is being run correctly and very tightly. Losses due to shrinkage, spoilage and/or error are an absolute minimum. Bear in mind that most shops and businesses ARE NOT run this tightly and/or ARE NOT ABLE to make these percentages. In many cases, the labor and/or cost of goods are higher than these numbers. And remember that if the company only made $250,000 then it only has that $250,000 to spend.
Now let's talk about the topic most interesting to baristas: labor. If this shop only makes $250,000 then ideally it only has $60,000 to spend on labor. For one person, Six Large is a pretty good living, but one person working a shop is hardly realistic. Make that two and the salary drops to $30K each. Four people and you're down to $15,000 - and that's below the federal minimum wage of $7.25/hr.
Now you have a shop owner who wants to hire on great people and pay them something decent, let's say $9/hr plus tips. After you factor in company contributions to social security and medicare and that $9/hr is actually costing your company $9.69/hr - plus the costs associated with running payroll. Suddenly that 30% starts dwindling at a high rate of speed.
Of course, many people think the owner is making a lot of money, which most certainly is possible, but if you look at these numbers you'll see that it's not quite the fortune you may have been thinking. In the real world, chances are that the rent is costing more than ten percent and the labor is over 40% of revenue. Staff isn't careful with wasting product and ordering procurement is screwy and as a result, the cost of goods is way over 30%. The heating and air conditioning isn't used wisely and lights and everything are left running unnecessarily and now the utilities are threatening to hit 40%. Suddenly, the company is running at 125% of revenue and is getting deep into the red.
Remember, we're talking about a company operating in the real world. A small company. A company that's probably very much like the company you work for. This is not about the corporate, well-run companies like Starbucks that are able to control labor and costs to about 18% each.
Don't get me wrong, as an operator, I WANT to pay everyone more. I would like to see baristas making $12/hr plus tips. I would like to see baristas making $35K-$45K per year. I want baristas to remain in the profession and have a life, plan a future and have families. It would be ideal.
In fact, let's see how that can happen:
Taking the same metric of 30% labor cost and an ideal barista annual salary of $35K and say ten baristas to staff a great shop as that and we can readily see that we would need $350,000 to pay those salaries (or really about $380K including contributions). At 30% cost, that shop would have to do about $1.3 million in sales.
Needless to say, $1.3 million in sales is a lot of money in the specialty coffee business. Without a doubt, there are a few shops I know in America doing that kind of business (and more). Sadly, chances are that there's not one in your town doing that kind of business. IIRC, even the average Starbucks doesn't do that kind of revenue.
But let's take Starbucks and their average store revenue of roughly $600K and 18% labor - that's $108K to go around. With that, I could pay three baristas $35K, four baristas $27K or five baristas just under $22K per year. Mix full-time salaried with part-time hourly and you could create a better mix.
That said, the simple solution is to generate more revenue - or perhaps your shop is pushing over $500K per year and the owners are just greedy bastards. Remember that the Starbucks model is extremely tightly run - their labor is 18%. The ideal average is 30% - meaning that Starbucks really has their stuff together and is tight. Most shops are unable to hit 18% labor cost or control their costs correctly.
All of this conspires against the average operator who probably doesn't have a lot of business experience and opened the coffee shop because it's something they wanted to do for the community. They're regular people without experience trying to make it work. It all plots against the company.
So, why did I go into all of this? Because I think it's important for everyone to understand how business works. If you want better pay then work on ways to make it possible. It's great that you can froth and pour great latte art, but did you need to leave four ounces of milk in the pitcher to waste? Or ten grams of espresso from the grinder?
Maybe you "hooked up" your friend or that crew down the street in exchange for something from their shop - there goes the cost of goods. Maybe you decided not to turn down the A/C when you left or left things running, utility costs just went up.
Or perhaps you didn't properly store that case of milk in the fridge and it's turned - there four gallons down the drain.
Or maybe you're the kind of person who thinks that up selling is a bad thing - that generating more revenue isn't ideal or "nice." Maybe you should start thinking of ways or programs to increase revenue.
All of these are some of the many ways that are killing small companies like all of ours. You may think it's a small and minor thing, but they do add up and interfere with the company's ability to pay you higher wages.
I tell my staff that while I know that talk of profitability might be "too corporate" it is the reality of business. Without profit, the company is not sustainable and will not survive. If the company fails then everyone is out of work. Some people take a very idealistic mindset that profit is "greed" and "bad" - however, profit is very much an integral and important component to everyone's wages, salary and lifestyle.
There are ways to pay you higher wages, but you need to be part of that equation. Want to make $30K per year? You now have the basic knowledge to figure out how to make it work. Generate more sales revenue while controlling/lowering costs to accommodate the wages necessary.
Good luck!
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