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Permalink Reply by Cindy Shane on February 24, 2010 at 4:13pm

Joseph and Jared,
Thanks for your input. Much appreciated!

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Permalink Reply by Coffee Dude on March 14, 2010 at 10:44am

I opened a Facebook account and found tons of friends from High school, college and old jobs and within a few months had over 1000 friends and people always come to vist me at my spot. I was going to advertise like yourself but found just networking within the contacts I made and spending the time to promote the shop that way worked great. And it was FREE.

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Permalink Reply by Eurocafe Imports on March 25, 2010 at 6:19am

Our company has been trying to put our name out there with Facebook and other social media sites. Its coming along slowly but it seems to be working out as we go along. Look for us we are Eurocafe Imports.

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Permalink Reply by Joseph Robertson on March 25, 2010 at 10:00am

Short answer is yes. Long answer is yes and I hope to take a lecture / class from Matt the founder of this site at he SCAA convention in Anihiem Ca. next month. His lecture will have to do with Network marketing.
A very serious "new wave" in marketing. Fairly new but with huge potential. The use and growth of FaceBook have been astronomical especially with certain demographics. Watch this marketing tool and get on board asap Cindy.
Do not think of it so much as conventional advertising. It is way more than that. Think twitter (although I don't use it, yet? ) or real time information at your and your customers finger tips. When it comes to marketing and advertising try and keep your mind outside of the box, think cutting edge not cash till dollars today.
Regards,
Joseph
--
Ambassador for Specialty Coffee and palate reform.

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Permalink Reply by Jarred Hoffpauir on March 25, 2010 at 12:36pm

I have had good success lately with joining and attending Local Chamber of Commerce events. Look into how active your local chamber is and how much it costs to join.

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Permalink Reply by Joseph Robertson on March 25, 2010 at 1:02pm

Yes, many seconds to that comment Jarred. I belong to 2 and soon 3.
Very important in small and large locals to set yourself apart and make a great impression with the rest of the business community.
Joe
--
Ambassador for Specialty Coffee and palate reform

Jarred Hoffpauir said:

I have had good success lately with joining and attending Local Chamber of Commerce events. Look into how active your local chamber is and how much it costs to join.

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Permalink Reply by Cindy Shane on March 25, 2010 at 1:47pm

Yes, I agree, I belong to three chambers!

Joseph Robertson said:

Yes, many seconds to that comment Jarred. I belong to 2 and soon 3.
Very important in small and large locals to set yourself apart and make a great impression with the rest of the business community.
Joe
--
Ambassador for Specialty Coffee and palate reform

Jarred Hoffpauir said:

I have had good success lately with joining and attending Local Chamber of Commerce events. Look into how active your local chamber is and how much it costs to join.

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Permalink Reply by Eyal Rosen on March 26, 2010 at 9:08am

We've have a very successful fan page, but that does not mean it brings in lots of money. It is successful because it puts your name in front of social coffee lovers and it helps spread the buzz. It is not cheap to build a community though. There's the slow free way of course (discussed above). But if you wish to speed things up, you should use FB ads.

Bottom line: FB is great for a long term buzz buildup. It is poor at showing positive ROI in the short term though.

I hope this helps.

Eyal / ROASTe

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