We have been open for 6 months now and continue to see slow but steady increases in sales. The question that I would like to throw out there for shop owners / managers. What have you found to be the best return on your advertising dollars?
We have some signage issues (the company gave us what we asked for but not necessarily what we needed). The problem is, does spending another $1200 on signage to make the signs darker and stand out a bit more bring enough of a return on the investment vs. other options?
What wisdom that you have gained from real life shops tell you might be the best way to go?
We are of course doing other things to get our name out and not just simply waiting for people to find us. But I'm interested in hearing about both the positive and negative investments that you have made.
Thanks
Sid
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