We bought a shop 1 month ago. It has been around for 8 months and has not generated a huge brand following.

We are doing this as social entrepreneurs, wanting the profits to go to help support orphans in Africa, S. & C. America (coffee growing regions). This is phase one, merging with a roaster (next door) phase two.

Community, quality and support for orphans is who we want to be.

I really would appreciate input. We are thinking of World Cup Coffee, Coppa del Mundo, Tazza del Mundo, with a tag line "from the world, to the world".

Reading other discussions here about "ease of tongue" makes me a uncertain of the Italian names.

Thanks
Dave


We think we may have come up with a viable name!!!

"The Trestle coffee house" Why? We live on an island connected by bridge to the mainland. Near our shop is an old railroad trestle that has recently become a walking/bike path. Its really a cool addition to our small town. This will help associate our location with the locals and the tourists alike. Also, a trestle is a support structure for bridges, which is what we want to become to orphans.

What do YOU think?

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Well done!


Dave Crumbo said:
I want to thank all of you for your input, I really appreciate it and totally agree with many of your points especially

World Cup does equals soccer not coffee
Foreign names are not easy (my wife REALLY agrees with this)
Attorney to check the name status - Yes
Local Connection is very important

We feel (attorney pending) that "The Trestle coffee house" meets most if not all of these points. Additionally this is the first name that feels right. Keep the input coming we need it.

Dave
i think your on the right track....now maybe a tagline.....
not sure how it would read...
The Trestle Coffee House
bridge to a better cup
The Trestle Coffee House
one cup at a time

needs more brainstorming....
Aaron Duckworth said:
So now, my small consulting business is named Coffee With A. Duck and while I admit the bit of cheese in the name, it's easy as heck to remember, spell and pronounce. Just my two bits.

Tagline: "A Duck's worth of advice?"
The first thought i had was "orphan espresso" but im sure it has been done, cuz it rings to me.
Some phrases and modifications of phrases that have been mentioned:

"on the right track"
"bridge to a better world, one cup at a time"
or maybe the bridge is to a better place, better life, etc.
"changing lives, one cup at a time"

I had another random thought:
For radio ads, could you also repeat your name and double up on a tagline?
It could resemble the rhythm of a train:

"The Trestle Coffeehouse:
On the right track.
The Trestle Coffeehouse:
Changing little lives.
The Trestle Coffeehouse:
A cup at a time."

If you whisper it rhythmically it sounds like a train.

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