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Permalink Reply by Adam Ptasnik on December 18, 2010 at 7:50am

Our family's shop is about 60% specialty drinks and 40% drip.  We are in a small northern Michigan community, so your demographic/mix most likely will be different.  You could do some research on what the mixes are at the other shops in town?

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Permalink Reply by Shadow on December 18, 2010 at 1:25pm

I agree with Adam, look to see what is offered in your area. During colder weather I'd say our average breakdown is 50% espresso based drinks, 25% drip coffee and the remaining 25% comprised of chai tea, hot chocolate and hot tea. Should also add that we are mobile and our location dictates what people are familiar with.

 

I will finish by saying I wouldn't open a coffeeshop of any type without offering espresso based drinks.

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Permalink Reply by Jared Rutledge on December 19, 2010 at 4:27am

it's amazing to me that people constantly come onto this forum and say "i'm opening a shop in (insert short amount of time here)" and then ask a simple business question. YOU SHOULD KNOW THIS STUFF if you're opening in a scant two months.

when a person is unclear on their business plan yet is forging ahead to open in two months anyways, the first thing i think is "there's a business that won't exist in a year."

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