Tags:
I don't really understand.
What is it about "independent" that reasons to "low cost"?
If the cup is that high quality and both yourself and your customers are enthusiastic about it, what is the problem with charging the appropriate amount to cover your costs? Certainly twenty-seven cents is expensive for a one dollar cup of coffee but if you're charging three dollars (or more)?
As a community, we need to understand that it's okay to charge a price commensurate with our costs. It is the only "sustainable" way to do business...
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