Currently writing up my BP for purchasing an existing coffee shop in which I have worked for 10 years.

I want to include features & benefits and would like any ideas of what to include or add.

So far:

Feature                                                                      Benefit to customer

10 years experience                                                    Quick service

Quality pastries                                                           Home made goodies

Quality beans                                                              Freshest beans delivered wkly

Variety of milk                                                             Option for lactose intolerant

Just a few examples of what I'm thinking but I would appreciate any feedback!