'Got Milk' adds Espresso?
As a Barista Champion, Heather Perry at klatchroasting has lots of opportunity to promote items within the industry. Currently she is working for the CA Dairy Boards 'Got Milk campaign' and promoting making cappuccino's and drinks at home. (for those who don't know, Heathers family are dairy farmers).
Check out the following on utube:
https://www.youtube.com/watch?v=8vXZBLpjbxI
She is also traveling the state of CA and appearing on morning news shows currently. Today she was in San Diego. See NBC Morning Show Link Below:
http://www.criticalmention.com/ctv3-1/landing_email.php?type=email&...
Tomorrow and into next week she will be in No Cal on different morning stations as well.
Interesting to see the Dairy Board jump in with coffee. Personally I think the home baristi, like home chefs, can only lead to increased coffee consumption both at home and the coffeehouse. Your thoughts?
Check out the following on utube:
https://www.youtube.com/watch?v=8vXZBLpjbxI
She is also traveling the state of CA and appearing on morning news shows currently. Today she was in San Diego. See NBC Morning Show Link Below:
http://www.criticalmention.com/ctv3-1/landing_email.php?type=email&...
Tomorrow and into next week she will be in No Cal on different morning stations as well.
Interesting to see the Dairy Board jump in with coffee. Personally I think the home baristi, like home chefs, can only lead to increased coffee consumption both at home and the coffeehouse. Your thoughts?
Replies to This Discussion
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Permalink Reply by Joshua Longsdorf on
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Californians buying milk from local dairies sounds great and California is fortunate to have great roasters from north to south to supply the home users with beans.
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Permalink Reply by Brandon on
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I really like this and totally agree that it will only serve to benefit both industries. I'm all for transparency in the trade and believe an educated customer isn't only a better customer, but will ultimately push us to new levels entirely.
I am also very amused by the combination of a $7000 machine with a $100 grinder.
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Permalink Reply by mike perry on
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The espresso machine happens to be Heather's personal machine, its the only one group she has. As for a grinder, she does have larger commercial ones but since she is traveling with the equipment she opted for the smaller one. It is a conical burr grinder and does a very good job, plus she likes it. So all just happens to be her personal stuff that she also likes.
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Permalink Reply by John Cunningham on
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i liked that video a lot. it makes specialty coffee seem very approachable. an alliance with something as common and household as the dairy boar is great for specialty coffee. and of course people discovering good coffee at home can only help the cafe, once you've had good coffee it's hard to go back to the gas station or McStarBucks.
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