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Could be a little rough for a few years, but I think it will be good in the long run. My favorite coffees all time, defintaly some Ethiopians in there. They deserve more attention overall as a coffee producer, the general public (at least around here) doesn't realize how amazing these coffees can be. This just might be the educating tool we need to show the masses how exciting a cup of coffee can be. The initial branded coffees will be lame to the educated but possibly mind-blowing to a folgers or "Columbian" drinker.
Just trying to see the positive.
But seriously, you could be onto something. Most of the time [it seems] the public is unaware of the relationship between foreign countries and their 'cup 'o joe'. As we know, so much takes place between plant to brew. Perhaps this 'conflict' will make the public more aware of the coffee process and the politics involved.
Jesse -D-> said:Could be a little rough for a few years, but I think it will be good in the long run. My favorite coffees all time, defintaly some Ethiopians in there. They deserve more attention overall as a coffee producer, the general public (at least around here) doesn't realize how amazing these coffees can be. This just might be the educating tool we need to show the masses how exciting a cup of coffee can be. The initial branded coffees will be lame to the educated but possibly mind-blowing to a folgers or "Columbian" drinker.
Just trying to see the positive.
I agree that education and media is fantastic for furthering our trade, and on paper, ECX seams to be well meaning enough. I am worried about how the politics behind this will affect the farmers in Ethiopia who focus on higher quality instead of higher production.
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