1. DIS-LOYALTY CARDS — World barista champion Gwilym Davies produced a different take on the promotional coffee shop loyalty card. The Dis-Loyalty Card features a selection of quality coffee places around east London that customers are encouraged to visit to expand their coffee experience. Once a they've visited all eight spots, they can redeem a free coffee back at Davies's own coffee bar (located in a men's clothing shop). The idea has since spread to coffee bars in Seattle and Toronto.
I think this is maybe the kind of thing that the independents could use to bolster sales and loyalty to unique shops as well as your own shops. What do you think? Coluld be used as a bit of an alliance idea with local roasters or shops.Working together can have it's advantages.
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