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Permalink Reply by Ben Cram on April 8, 2010 at 4:27pm

I did up some small format menus and personally went around to all the businesses in about an 8 block radius. It took most of a day but I can represent my own menu and business a hell of a lot better than a random post man dropping of a mail out. It was pretty easy to guess which people wanted to discuss it and which were a waste of time. It was also kind of cool to see where a bunch of our regulars work. We started seeing people I had talked to that very day and converted a few into new regulars.

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Permalink Reply by Stacy Wofford on April 13, 2010 at 7:24am

That is a good idea

Ben Cram said:

I did up some small format menus and personally went around to all the businesses in about an 8 block radius. It took most of a day but I can represent my own menu and business a hell of a lot better than a random post man dropping of a mail out. It was pretty easy to guess which people wanted to discuss it and which were a waste of time. It was also kind of cool to see where a bunch of our regulars work. We started seeing people I had talked to that very day and converted a few into new regulars.

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Permalink Reply by Jarred Hoffpauir on April 14, 2010 at 8:12am

To become a "neighborhood shop" where all the locals go you need to contact each of your potential customers an average of 7 times. That can be from a store front sign, adds in a local paper, fliers you distribute, a friend that tells them about it, a "friend" connection on Facebook, your logo and name on the cups of your current customers, and so on. No one form of contact is going to be the key to your success. Handing out menus is a great idea, be sure it looks great. If you have a designer use them to help make it pop and deliver the message you want it to deliver.

If you need help with design let me know and I can get you some direction. I do custom labeled premium drinking water bottles for several coffee shops locally and it is another tool they use to get their name and logo out in front of customers. We use those same labels for for coffee cups and pastry packages (the stickers we can ship to non local businesses, water bottles do not ship easily).

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