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Permalink Reply by MillRock on January 10, 2011 at 9:29am

I bought the 20oz again grrrr & I'm drinking it when I get the update on this blog. How many days does it take to break a bad habit? 21 I think... and sure enough I'm tossing the last 3 or 4 oz left. Tomorrow 16,16,16oz

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Permalink Reply by David Robson on January 10, 2011 at 3:58pm

Oh p.s.

A picture the menu from my work. I just thought I would share.

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Permalink Reply by Logan Demmy on January 12, 2011 at 7:50pm

Defiantly agree with earlier posts that starting with a smaller size is much easier. The current project that I am working with is a vintage cocktail bar so no profit is required from the coffee program. Though is is a beautiful thing to only have 8 ounce to go cups and 3, 6, 8 for here cups. I was really surprised that anyone would be interested in no flavoring lattes in Columbus, OH. A dream come true for someone not living in Portland, Chicago, or New York.

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Permalink Reply by Melanie Logan on January 13, 2011 at 7:02pm

As I finalize my menu and move closer to a summer opening date I have done a lot of research at local shops--observing what is popular at certain times of day, transaction counts, etc.  I have noticed that at locations with a great deal of foot traffic (malls, shopping centers) that almost all to-go cups ordered (in excess of 80%) were 16 oz.  Customers who sat in to drink beverages overwhelmingly ordered a regular-sized (10 oz or 12oz) coffee.  When I visited neighborhood-niche shops and observed the same time periods the to-go cups ordered were cut in half, but those who ordered a 12oz was nearly 80%.  while the same per capita breakdown of regular-sized mug drinkers held true for the neighborhood shops.

 

Because of the location I am choosing (a neighborhood in the middle of a resurgence) I've elected to offer only 1 size regular coffee (12oz) and 1 size of capp and latte'.  When I break down the prices it just becomes obnoxiously costly to offer 'milky' drinks without making the cost prohibitive to customers or breaking my own bank.

 

I do agree, from quizzing owners, that they have found it easier to stick with a menu rather than alter sizes that people have become accustomed to.

 

 

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Permalink Reply by Nathanael May on January 18, 2011 at 11:11am

Can I share the comedy I find in reading the responses to this discussion, then reading this:

 

http://news.nationalpost.com/2011/01/17/graphic-how-big-exactly-is-...

 

It seems that Starbucks is in disagreement with all of you as to the legitimacy of offering larger beverages. Hilarious.

 

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Permalink Reply by Christelle Debeuf on January 23, 2011 at 9:44pm

good idea! where i work does a 12 oz with 2 oz espresso and 16 oz with 4 oz espresso. also we offer classic 8oz size cappuccinos, and 5 oz cortados.

 

for iced drinks we do 12 and 20oz though.

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