Organic Coffee

I was wondering how important having organic coffee is to customers.

First, I admit I understand the appeal, and all things being equal (flavor, cost, etc), I would certainly prefer to have a cup of coffee knowing the beans were not produced with synthetic pesticides, etc.

But do you shop owners/baristas really market this novelty? Have you all had customers ask "is this coffee organic?" Do some shops sell non-organic AND organic or is it usually one or the other?

Furthermore, have you all noticed any difference in the quality of the organic coffee you've had compared to non-organic?

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Permalink Reply by Brady on December 7, 2009 at 6:32pm
Matt B said:
The issues surrounding organics, and certainly fair trade, are complex. Lots of folks--some of the best in the industry--source high quality, sustainably produced coffees that have no certifications to speak of. On the other hand, lots of people source exploitative coffee under the guise of calling organics and other third party certification programs BS (not saying this is what you are doing)...(snip)

Well put. I do think that we should focus on sustainability. There are a variety of ways to do this, and potential pitfalls in many, but to me this is the bottom line.

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