Sampling your drinks
So during this economic downturn and over the summer here in Oz, I have been increasing my market share by getting my staff out on the street and sampling our drinks...
... I see it that when I'm on a street with 12+ other cafes, I need people to know that I make good espresso based drinks and that my staff are willing to go out of their way to service the passing trade.
What drinks have others found as great tempters to lure customers off the street.
Today I went simple. The first run was mocha's. it didnt cause much of a stir. The second run was affogato's.... Dang, it worked; the staff member was back in five minutes and so where the customers that took a sample....
Do you see it as effective? and has anyone actually recorded results from doing this?
... I see it that when I'm on a street with 12+ other cafes, I need people to know that I make good espresso based drinks and that my staff are willing to go out of their way to service the passing trade.
What drinks have others found as great tempters to lure customers off the street.
Today I went simple. The first run was mocha's. it didnt cause much of a stir. The second run was affogato's.... Dang, it worked; the staff member was back in five minutes and so where the customers that took a sample....
Do you see it as effective? and has anyone actually recorded results from doing this?
Replies to This Discussion
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Permalink Reply by Chris/Dale on
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I never pass on an opportunity to hook up a customer with a double espresso, shows them what 'spro can be , shows them that we like them , it builds relationship , gets them coming back for more ...
sampling is a good thing (unless it's birdfeeder style)
As far as recorded results, no, but off the top of my head i can think of around ten regulars that were influenced by it and a little less than half of them have made it part of their daily routine (in addition to drip)
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