We all have ideas and most of us think they're great ideas. The journey toward fulfilling the dream begins with a solid business plan. I am starting to formulate a business plan and of course I think my idea is brilliant and a solid winner but I find myself pondering the obvious question. What is it about me that will make this "idea" the first step to a great beginning? To all shop owners, business people and writers out there who successfully fought this battle tell me the story. How much of you and the person behind the idea is put into the business plan.

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