Worth the time?

I'm not sure that this will be the time discussing but I'm tired of hearing about Starbucks drink size names. 
I don't like Starbucks for all the reasons most of the rest BXers don't. But is it really that big of a deal that they call the small size 'tall'?
Don't they make it pretty clear of the fact? 

You order a 'small latte' at the register; the register barista calls it out to the bar barista as a 'tall latte.' They do that because that's the company lingo, it's only consistent for them to do so.

McDonalds did this sort of thing for years with the XL being the large and dropping the small size resulting in Medium, Larger, and X Large sizes. Stupid? Yes. But it was pretty straight forward for the consumer to understand. 

It's stupid for them to do so I agree. I'm just kinda tired of everyone making such a big deal about it. It was funny the first 1000 times, now its just old. 

This does not however, condone the Starbucks Barista making a big deal and going out of their way to correct someone. They need to take the order and fulfill it. The SBux barista is just a capable of inversing the Small-Tall linguistic calculation. 

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