Replies to This Discussion

Permalink Reply by Joseph Plaugher on July 6, 2009 at 9:59am

It would create competition for me to sell my coffee on this website along with everyone else's roast. How would you control the quality of the coffee being sold?

Permalink Reply by Eyal Rosen on July 6, 2009 at 3:10pm

Thanks Joseph.

We hand pick our roasters. This is not on a first come first served basis of course.

As for competition, this is not different than selling in any other online/offline marketplace. The rule of thumb is that aggregation of similar businesses typically benefits everyone (e.g. the mall concept). The basic idea is to create an online presence that would challenge the giant brands and would present consumers with a real trustable source, from which they can safely try out many new coffees. At the end of the day, we try to bring coffee roasters to the front stage. We hope, that many consumers who buy e.g. Lavazza or Starbucks out of a habit, would come in, and give the great coffees, offered by the smaller players, the chance they deserve.

I hope this helps : -)
Eyal

Permalink Reply by Mark Johns on July 14, 2009 at 8:23pm

Could you give me some info of how this program is structured for the roaster . What are the fees?
Thanks

Permalink Reply by Eyal Rosen on July 14, 2009 at 11:53pm

Hi Mark,

There are no fees involved. When we get an order from a customer to one of your products, we place a back-to-back order with the roaster (at wholesale price), who then ships to the customer directly. Simple. We use a roaster’s-direct process to ensure the ultimate freshness of the coffee. In a way, we act as your online sales and marketing representatives.

To set up your store, you will need good descriptions and photo/s of your products. You can either manage your store online yourself, or if you wish, we are happy to do it for you (as I said, no fees). It’s very easy.

We only carry the best roasters. If you believe, your place is in that group, do shoot me an email with your contact information and we will take it from there. My email is eyal@roaste.com

Permalink Reply by Eyal Rosen on August 27, 2009 at 1:29am

Just a quick note to let everyone know Espresso Vivace and Fitger's have joined us this month.
We are very excited to have them on board!

Eyal /ROASTe.com