3

Jason Haeger

Male

Dallas, TX

United States

Profile Information:

What is your position in the coffee industry?: barista trainer, coffee roaster, home barista, coffee enthusiast, industry professional, consultant, entrepreneur
Where are you located? ( City and Country ): Dallas, TX
How many years have you been in the industry?: ~7.. feels like more, and feels like less.
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?: maybe
Tell us more about your coffee shop or barista skills.: I'm not necessarily interested in an exchange any time soon, but I am interested in keeping pulse on the industry.

One day, that may change.

It's hard to "exchange" with someone when you are a sole proprietor.
What cities or countries are you interested in traveling to?: I'm pretty open to suggestions, usually.
About Me:: I am a staff member of Barista Exchange, and as such, I would like to remind everyone to read the Acceptable Use Policy & Content Moderation document
Acceptable Use Policy & Content Moderation (Click)

I have worked as a barista trying to improve quality for awhile. When I noticed this just wasn't doing the job, I ventured out on my own to do independent training and consulting to help improve the quality in the area. It's slow-going, but catching on.

I also run a Texas Coffee industry community at http://tx-coffee.com . If you live in/visit Texas, and you work in coffee, you need to visit this site.

"I'm just in it for the coffee"
About My Company:: EspressoTrainer.com
Improving Coffee...
One Cup at a Time

AJ Coffee Company is a wholesale and web retail specialty coffee roasting business in Dallas, TX. Fresh, Fair, Delicious is our mantra. Tasting is believing.

and

AJ Coffee Company
Artisan Coffee Roasters

I also own:
Texas Coffee People (TX-Coffee.com)
What is your favorite thing about the coffee industry?: The coffee, the culture, the community, the love.
Website:: http://www.ajcoffeeco.com

Comment Wall:

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Daniel Gunter

Hey man, I always enjoy reading what you have to write. Also, I now understand your Babbie joke. Awesome.

Jan 5, 2008
Andrew

Well I am excited about your new grinder, but I just got in a stove-top steamer that me and you need to put to good use

Jan 8, 2008
The Barista Formerly Known As JavaJ

Hey Jason! Keep on rockin' in Texas.

Go Ron Paul!

Jan 10, 2008
Jason Duncan

When are you stopping by Oklahoma City?

Jan 29, 2008
Branden Byers

I appreciated your last C.A. post. On another note, will you by chance be in Minneapolis in May?

Feb 1, 2008
Silas Moulton

I would never! Haha, I am just a little lazy and now the teacupper thing is just out of my scope. Imagine that, your own website out of your scope. But yeah, come on man everyone knows the money is in coffee ; )

Feb 8, 2008
James McCarthy

yeah for lubbock. ever heard of jo carol pierce?

Feb 13, 2008
Fede Cabrera

Hi Jason,

Thanks for your interest. You could add your name to the tag "share your expertise" at Social Project`s group.

I`m sending a brief summary of my venture, I need help to finish the business plan.

Regards,
Federico

Feb 16, 2008
CJ

Good see another Texan here. If you're ever in San Marcos, let me know. It's a small industry, here, as well, but it's growing faster than I can believe.

Feb 27, 2008
Pacific Bay Coffee Co. & Micro-Roastery

Hi Jason,
Not yet. Things with the WRBC have kept us hopping so we're just taking names and interest right now. Thanks for asking.
Kerry

Mar 20, 2008
Branden Byers

Hey, how are you these days? I've been rather busy with non-coffee related work and my espresso machine is temporarily out of service so I've been away from the forums lately. Weren't you trying to set up a trip down to Guatemala? Did you end up going?

Mar 20, 2008
Eddie Dove

Thank, Jason! I do hope all is well with you.

Apr 5, 2008
Jason Duncan

Jason, we are heading to Dallas May 3rd for a wedding. Where should we plan on visiting? Have any shops that are not to miss?

Apr 14, 2008
Simon James

Hi Jason.
How have you gone in comp this year?

Apr 30, 2008
Simon James

Yeah I made it to the Final round at the regionals, but I had a "Bad day at the office" in the Final :-(
Our National Open Heats are on this weekend, and I've made some changes to my presentation and set-up (one blend instead of two). It's going to be really competitive, but I'm ready to roll. :-)
I'm going to Copenhagen to watch the WBC, regardless of what happens this weekend. Tokyo was great last year, so I'm up for some more. My wife's going too, so we're going to London, the North of France and Slovenija as well.
Sorry to hear you won't be at the USBC Nationals. How did you go at the Regionals? What did you serve as your Sig?

Apr 30, 2008
Simon James

Wow, similar story to me, although I had an hour more sleep and I didn't have to commute that far ;-).
I ran with 2 blends, and my Espresso blend lacked mid palate (Ethiopian Harrar Blue Horse & Sumatran Mandheling). I'm on a single blend for this weekend (Kenyan AA, Brazil Daterra Peaberry, Costa Rican & Mexican).
Your Sig sounds elegant and tasty. I'm yet to try the FVH. I'd like to taste the legacy of Carlos Martin, and I know that The Coffee Collective have used it successfully this year.
My Sig is based on a "Breakfast" theme. The idea is to have a coffee that's tasty and nutritious. I'm heating and blending coconut cream (food pairing for coffee and great for your metabolism), raisin & raw sugar reduction, malt extract (vitamins & minerals) and sweet ginger syrup, with soy lecithin (body & mouthfeel) and whey protein isolate (amino acids and dry finish). I then charge the espresso and the "Mixture" in an espuma gun to create a foam that's enhanced and stabilised by the lecithin. The result is a creamy, full bodied spiced fruit cup that reminds you of a breakfast cereal/fruit toast/muesli bar.

Apr 30, 2008
Simon James

It's a little complicated to explain, but it's not so hard to put together.
There will be plenty of photos of all of the competitors. I'll keep you posted.

Apr 30, 2008
Alex Negranza

Thank you for all your input on the "barista" topic.

I was looking forward to meeting you in MN, but from what I've read, you're not attending. Any plans for next years conference??

May 1, 2008
Alex Negranza

Blog? Unfortunately the only place I've blogged is MySpace. (I too feel sorry for myself.) I'll be competing for the first time at NWRBC in October. I'm developing my drink as we type. I'm nervous yet anxious. I definitely hope to be in Atlanta next year.

This will be my first conference. Yes.

May 1, 2008
Peter Tam

Hi Jason,
Thank you for joining my group.

May 2, 2008
nelly

hey jason, how are you´? i was wondering if i can writte your name on my thesis as a person who wrotte an article about art-latte? because i wanna add something about the material you send me. thanks

May 20, 2008
nelly

thanks a lot!!, you know some spanish? if you want i can send to you the text later, as soon as i finsh it.

May 20, 2008
Lena

Thank you so much Jason! Feel free to drop by and leave nice comments like that one anytime! Never too late in my book!

May 20, 2008
Sandra

Hi, nice to me meet you :)

May 20, 2008
Jesse S

Thanks for the welcome. Glad to meet you, Sir!

May 21, 2008
Rynan

cheers mate. Thanks for the message. How's your part of the world

May 22, 2008
Claudia Parker

Thanks for welcoming on BX! Nice to meet you!

May 23, 2008
Barb Granados

Hi Jason~ I am having fun exploring the site and excited to find coffee people..the people and the group. I hope the jam happens it's been a while, last time i sent some baristas but didn't get to go myself.

May 24, 2008
keith

sweet!

yeah dude, I'm super excited about this site!

May 24, 2008
vincent

Hi jason, it's me Vincent in Dallas. Any news or planning going on in regards to the DFW jam?

May 27, 2008
Kristen

yay texas! i grew up in houston, and just moved away this past year. :)

hope your day is going well.

May 27, 2008
Jason Duncan

Jason | Got the cards today. I will be sure to pass them out as I see fit. Thanks for getting them to me.

May 27, 2008
Alex Negranza

you effing rock. It seems that anytime I go to type something as a response, you've already summed up my thoughts. rock on man.

May 30, 2008
Alex Negranza

Jason, my goal this summer is to travel on 10 Barista Exchanges including SoCal, NorCal, Portland, Florida, Chicago, and Texas (Austin)... Interested in an "exchange?"

May 30, 2008
Matthew P. Williams

Thanks, Jason - us coffeegeeks are growing up!

Jun 4, 2008
Andrew Barnett

Jason !

Like wise . Hope all is well. Looking forward to crossing paths .

Take care my friend .

Andrew

Jun 9, 2008
Alex Negranza

Sweeeet. I'm want to go on so many exchanges. I might have to post pone that because of training for competition and what not, but meh. When I'm in town, you'll have to show me all THE shops in the area, yo. haha

Jun 12, 2008
Chuck Gutilla

Have you had a chance to try that coffee again?

Jun 21, 2008
Chuck Gutilla

Thanks very much, Jason. I really appreciate you taking the time to help. I have another bag here from the same batch. I'll pull a few shots this evening and see where it is. I sent some to Mike and the guys at Cuvee and they gave a very similar review. Good sweetness, underdeveloped body and complexity, and an off-flavor in the finish. But, as you say, it does seem to take a long while to ripen. Maybe next time I'll hold on to it for a couple of weeks and then send it out. Thanks again.

Jun 21, 2008
Chuck Gutilla

I appreciate that very much. Good objective feedback from experienced coffee people is invaluable, especially for a rookie like me.

Jun 22, 2008
Aaron Reeves

wait. Jason "Mustang class of 2002" Haeger?

Jul 6, 2008
Ashlind

ok, so u want me to write. ok so i wanna write a piece about "the greater good" a play on the stores shutting down and being caught in the middle. How this impacts dfw and business coffee and emostional coffee.

u game?

Jul 10, 2008
Ashlind

good will start writing still have computer issues and am working crazily but will have something for u by end of next week.
keep on my ass... i need it

Jul 11, 2008
Ashlind

no workin on it... i got fired from frisco. gee funny how this goes. Also funny why. I'm happy though it was taking alot of energy, you shouldn't have to fight to keep butter refridgerated. I'll be waiting tables for a little while.

Jul 16, 2008
James Doyle

Hey man, just wanted to say that it's always nice to read your take on things, especially on the CG boards, and to constantly have you push me to know more.

Much love from your northern neighbors!

Jul 18, 2008
Ashlind

yep i knew what stores were said to go round here b/c i'm cool like that. it's common sense really.

Jul 20, 2008
Jason Duncan

Good seeing you yesterday. Hope the drive went well. We will probably see you in Oct if not before..

Aug 11, 2008
Alex Negranza

Jason Man! How goes it? I've been soo busy with training for competition and everything that I haven't really been keeping up witht much. How is everything?

Aug 12, 2008
vincent

Hey Jason,
How are things?
Just roasting away here.

Aug 13, 2008
Chris

Hey, glad to be here. I'm getting a bit lost navigating around, as I've pretty much ignored the MySpace/Facebook/Linkedin world. I wont be here too often, but it's nice to check in and checkout what;s going on with the pro's!

Aug 19, 2008

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