3

Jason Haeger

Male

Dallas, TX

United States

Profile Information:

What is your position in the coffee industry?: barista trainer, coffee roaster, home barista, coffee enthusiast, industry professional, consultant, entrepreneur
Where are you located? ( City and Country ): Dallas, TX
How many years have you been in the industry?: ~7.. feels like more, and feels like less.
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?: maybe
Tell us more about your coffee shop or barista skills.: I'm not necessarily interested in an exchange any time soon, but I am interested in keeping pulse on the industry.

One day, that may change.

It's hard to "exchange" with someone when you are a sole proprietor.
What cities or countries are you interested in traveling to?: I'm pretty open to suggestions, usually.
About Me:: I am a staff member of Barista Exchange, and as such, I would like to remind everyone to read the Acceptable Use Policy & Content Moderation document
Acceptable Use Policy & Content Moderation (Click)

I have worked as a barista trying to improve quality for awhile. When I noticed this just wasn't doing the job, I ventured out on my own to do independent training and consulting to help improve the quality in the area. It's slow-going, but catching on.

I also run a Texas Coffee industry community at http://tx-coffee.com . If you live in/visit Texas, and you work in coffee, you need to visit this site.

"I'm just in it for the coffee"
About My Company:: EspressoTrainer.com
Improving Coffee...
One Cup at a Time

AJ Coffee Company is a wholesale and web retail specialty coffee roasting business in Dallas, TX. Fresh, Fair, Delicious is our mantra. Tasting is believing.

and

AJ Coffee Company
Artisan Coffee Roasters

I also own:
Texas Coffee People (TX-Coffee.com)
What is your favorite thing about the coffee industry?: The coffee, the culture, the community, the love.
Website:: http://www.ajcoffeeco.com

Comment Wall:

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Alex Negranza

You bet I went! I was so stoked to go! I had a ton of fun. Vince, Colter and the gang were awesome. We got together with Senor Prince and rocked the town like no other. It was an awesome experience!

B.T.W. I also looove micro-fiber cloths.

Aug 21, 2008
Max Gonzalez

It's a Latte ART Throwdown, you want to drink three latte's from each barista go for it, I'll make sure to pull you a great shot for each one. But yes really, we are judging ART- hints the name.

Sep 16, 2008
Max Gonzalez

Jason, my sincerest apologies. We have been one of the few shops that have been open in Houston since the hurricane and we have been a little stressed out. I am embarrassed with my immature response; I really make it a point not to act that stupid most of the time.

I agree with you completely about not sacrificing the quality of the beverage to accomplish better art. It is something that we stand by at Catalina, the focus is on preparing a great beverage and maximizing the potential of both the espresso and the milk. As far as contrast as part of the competition, it is not based on intentionally pulling a bad shot for better contrast, instead controlling your pour as to not disturb the crema and have a crisper design at the completion of your pour.

Again, my apologies and I hope that there are no hard feelings. I appreciate the things that you do for the industry.

-Max

Sep 17, 2008
Russ Warren

Jason, I have a friend living out in Austin, TX. He likes good coffee and I know you are the one to turn to for a shop/roastery recommendation. Can you set a brother up?

Sep 25, 2008
Andy Newbom

howdy pardener!

Sep 27, 2008
Al Soto

Hey Jason. Tracked you down. ;)

Oct 1, 2008
JohnP

Thanks man!

Oct 1, 2008
Ashlind

So you ready for the amazing fun and coffee love that will be Halloween '08? By the way I'm with sbux again at 121, we got our close date Oct.22. I'm workin a shit load between there a waitin tables. I however don't think I will be with them after our close date... it will be great to see you in Austin! I'm bringin it!

Oct 4, 2008
Ashlind

Oh and I will be bringing a party, even if it just is myself and a bottle of goose.

Oct 8, 2008
Mike

To take a differing opinion;personal or as an attack should not mean we should loss your insites in any discussion.

Oct 10, 2008
JIm Saborio

Thanks, a fashionably late arrival on my part

Oct 14, 2008
Sean Marshall

Yeah, you're definitely right. It'll be good to meet you, too! I have to say it'll really cool to hang out with barista-folk again.

Oct 23, 2008
Brady

Hi Jason. I thought of you today when we finally added a Trad Capp to our menu. Double in a 6oz cup. For here only, no modifications. Just thought I'd share that. Thanks for the push. b

Nov 5, 2008
Lorenzo Perkins

It was nice to meet you at the SCRBC. Sorry we didn't get a chance to connect or chat for too long, but hopefully soon. Texas is big, but we can overcome that slightly irrelevant geographic hurdle.

Nov 7, 2008
Steve MacDowall

greetings from Canada - Steve

Nov 17, 2008
Bob Arceneaux

Thanks Jason. It's actually a pre-roast blend with a lite-French roast with another single origin medium roast coffee added - post roast. We get a lot of compliments on it.
I'd like to learn more about what you do there.
Thanks, and best wishes.
Bob

Nov 17, 2008
Alex Negranza

Haeger! What's up? I haven't talked to you in awhile. How goes Texas?

Nov 19, 2008
Alex Negranza

It's getting crazy up here. NWRBC is slowly gaining momentum. I have been training new employees at Trabant, and ontop of that, having to train for regionals is making my free time short and sweet. But it's going good.

Nov 19, 2008
Alex Negranza

Yeah, I'm ridiculously jazzed about it. I was approved for the Barista Exchange Moderator Group today, too. Schwing.

Nov 19, 2008
Chris Dodson

Is Texas Tech in Lubbock?

Nov 20, 2008
Chris Dodson

Awesome! I have a friend who goes to Tech. If I ever visit him, you should be expecting a visit from me!

Nov 20, 2008
Ashlind

Went by frosted java today, just to say hey welcome to the 'hood. It still looks like Dunn Bros. we will see. If it stays open long enough it will be good to see some art here in DFW, they are wanting art to be their draw... i'm still worried bout the name and the art connection ( lack of ) Either way its a step in the right direction for Snotty frisco.

Dec 8, 2008
Al Soto

I have my machines in. Still hoping to open dec 15th.

Dec 9, 2008
The Barista Formerly Known As JavaJ

Coffee shops should never use the name "java" if they can help it. I thought so even before I opened.

Dec 16, 2008
The Barista Formerly Known As JavaJ

Not to mention Planet Coffee alum as well, yes. If you see him, tell him I just had lunch with Frank and he's doing well.

Dec 16, 2008
Rich Abker

Good luck in Lubbock, Texas! Home of Buddy Holly, my brother, and coffee
philosopher Jason Haeger 8-)

Jan 2, 2009
James Doyle

Pretty good man. Taking it easy this year, focusing on school and trying to get done as soon as possible. I just scored a sweet deal on a commercial machine and enjoying all the goodness that comes with that. :) One of the groups needs a new solenoid, and I need to have it descaled, but it's still pretty awesome. What have you been up to?

Feb 4, 2009
Ben Kaminsky

Whoa, how'd you score so many points?

Feb 16, 2009
Alex Negranza

Bleh. I'm bummed I wasn't able to make it out to CF Chicago. I was suppose to compete in Millrock, but that fell through. I'm currently trying to find another cafe to work at, it's proving to be rougher than I thought, the economy is so crappy. How goes all things Haeger-like?

Feb 22, 2009
CoffeeBuzzMN

Hi Jason! My business partner (and boyfriend) is also named Jason! :) I do have a lot to do in the next few months! I am very excited and very overwhelmed. Thank you so much for your offer for help--I will definitely keep your e-mail address handy. I posted a discussion in hopes of finding out people's favorite brands of machines, syrups, chocolate, etc. If you feel like commenting that would be a huge help! I really want to hear as many as opinions as I can before I start ordering! It's titled "Just Getting Started."

THANKS!

Mar 6, 2009
Joe Marrocco

That would be great!! Do you still have family in the StL area? What part of StL are you from? By the way, whose coffee do you use in Lubbock, Cuvee?

Mar 11, 2009
Joe Marrocco

Soulard is one of the coolest parts of the city. We held the MWRBC down there at the old Soulard Preservation Hall. Beautiful. June... maybe. Sounds great. Please do keep me posted. So you roast as well... Nice. Do you like it? Pretty hard work! Surprisingly hard!! Anyway... ramble ramble. Later!!

Mar 11, 2009
Imbibe Magazine

A very belated thanks for the love, Jason!

Mar 19, 2009
Lorenzo Perkins

Sorry to hear you won't be able to come down for the Smackdown on Saturday, but thanks for throwing it up on your site and spreadin' the word. If this goes well enough, we plan to make it a monthly event, the last Saturday of every month. Keep it alive in Texas!

Mar 22, 2009
Polecon-barista tool manufacture

Hi, Jason, nice to see you here.

Mar 23, 2009
Joe Marrocco

Sounds great man. Just keep me posted when you get your trip finalized, and we'll get together.

Apr 3, 2009
Al Soto

Just dropping in to say hi. Hope all is well.

Jun 11, 2009
Al Soto

Sales are up a little bit. My cold brew coffee is a big hit. So not too bad considering I have competition down the street from me now. They are horrible, but nonetheless people still go to them.

Jun 11, 2009
Maggie Cook

Hey-
I'm headed to Austin, TX in the next few weeks, I'm moving there in May. What coffee shops should I check out while I'm there? I've been there once before but I wasn't able to check out any shops

Oct 2, 2009
Joseph Robertson

Great to meet sincere Pro's like yourself. Other than a little SCAA workshop barista training from Matt the host of this site I have taught myself most machine and milk work. I can't wait for some serious milk steaming/ art work from a trainer of your caliper.

Dec 1, 2009
Latria Roberts

just trying to get people to come to the chat room. :)

Dec 2, 2009
Lauren Kathleen Hodges

Thanks!

Jan 14, 2010
Adrian Huber

Hello Jason, nice to meet you too. Lots of interesting things going on here....

Jan 19, 2010
Miranda Cole

Thank you! I am excited to be here!

Jan 19, 2010
Jennifer Vourlos

Ty!

Jan 20, 2010
Mark J. Stone, PhD, CPC

I'm in the process of negotiations at the moment. Thanks for asking

Jan 21, 2010
Chris

Hey, Jason! Yeah, I find this format a bit more tedious. There are a ton of Facebook/Myspace-type features that really have nothing to do with the conversation, and that tends to lead to FB adn MS kind of interactions. I still have a bit of an issue not being able to PM someone without committing to a friend relationship. And someone I never heard of or from wants me to be their friend? Uhm, do I *KNOW* you?

Maybe I'm just old fashioned, maybe just getting old, I dunno... But, hey, thanks for the backup on the mypressi thread. You should get one. It;'s cheap, it's easy, and at really will make you look long and hard at the ten or fifteen grand worth of sheetmetal and milled brass sitting at your shop. I swear, have your two favorite baristi play with it for an hour, and then have one pull you shots with it while the other uses his favorite commercial machine. It'll blow you away.

Jan 21, 2010
Alicia (Mini)

thank you i was thinking it was about time :]

Feb 10, 2010
Pete Forde

Thanks for the welcome, Jason! Excited to be here.

Aug 10, 2010
Claudia Cabezas

Hello Jason. Thanks for your interest. We can get you green Costa Rican coffee from Costa Rica. However, have you seen the prices? The difference is minimal as opposed to roasted coffee. If you are still interested, let me know, send me an email to claudia@cafedonvittorio.us and we can discuss your interests!

Feb 6, 2011

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