Jennifer Vaaler

Female

Hickory, NC

United States

Profile Information:

What is your position in the coffee industry?
barista trainer, home barista, coffee enthusiast, consultant, entrepreneur
Where are you located? ( City and Country )
Hickory, NC
How many years have you been in the industry?
Over 12 years
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
no
Tell us more about your coffee shop or barista skills.
- Co-Owner/General Manager at a stand-alone coffee drive-thru in Fuquay-Varina, NC 2011-2015
- Founder of Pay it Froward with Coffee
- Was a coffee bar Manager for a start-up cafe/event lounge/nightclub in Raleigh, NC
- Educating customers through my coffee blog, Daily Demitasse
- Been in the coffee industry since 2003
-Took beginners and intermediate espresso labs through Counter Culture Roasters in Durham, NC
- Generated new ideas for improving products and services
- Helped cafe's improve customer service and sales
What cities or countries are you interested in traveling to?
All major coffee community cities in the U.S.
About Me:
My life revolves around anything coffee related-working, writing, educating, helping others.
- BGA Member
Coffee, writing, and people are my passions.

I have been in the Coffee Industry since 2003. During this time I took the beginner and intermediate espresso classes at Counter Culture Coffee in Durham, NC. I've been a barista and Cafe Manager and have helped independent cafe's with marketing strategies. Written: newsletters, menus, web copy, trained baristas.

New Project: Pay it Forward with Coffee. Inspiring happiness and productivity by doing random acts of kindness, for coffee lovers.

Twitter: @dailydemitasse @pifCoffee
Coffee blog: http://dailydemitasse.com
Pay It Forward with Coffee: http://pifcoffee.com
About My Company:
Daily Demitasse is a coffee blog about the Specialty coffee industry for coffee enthusiasts and industry pros with simplified info about coffee and the industry.
What is your favorite thing about the coffee industry?
meeting like-minded people who are as passionate about the industry as I am
Website:
http://dailydemitasse.com

Comment Wall:

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  • Damian

    Hello Jennifer. Greetings from Ireland.

    Jul 14, 2008

  • Jill Jinorio

    Yeah, St*rbux was upstairs in the food court for a few years. Emersons has been here on the lower level center court for a very very long time. I want to say 12 years after it moved from Asheville. I will def be researching it. Thanks for posting! Good luck wherever you have moved.

    Jun 10, 2009

  • Chase Mann

    Things are looking on the up and up ... I see coffee people.

    Dec 4, 2010