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Melissa Scholl

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    What is your position in the coffee industry?

    coffee roaster


    Where are you located? ( City and Country )

    Lexington, Virginia, USA


    How many years have you been in the industry?

    20


    If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?

    yes


    Tell us more about your coffee shop or barista skills.

    I owned a successful coffee shop for 12 years, now train other owners & managers.


    About Me:

    While I teach espresso and brewing skills, I actually most enjoy teaching coffee appreciation/cupping, financial management, and how to increase bean sales. Sounds crazy, I know, but those are the areas where even great baristas often get frustrated. I like helping people see that it makes good business sense to have great quality drinks and beans.


    About My Company:

    Lexington Coffee Roasting Co. roasts only to order, dates each roast, and ships the day of roasting. We focus on seasonal single origins and are maniacal about freshness and flavor. We've been Roasters Choice finalists 3 times, and have many 90+ scores from Coffee Review.


    What is your favorite thing about the coffee industry?

    Teaching cupping to beginners and watching their eyes light up


    Website:

    https://www.lexingtoncoffee.com


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