Comment by Mike Spence on April 30, 2014 at 6:45am
Tom, SCAA fills the hall that Coffee Fest is usually in and then fills another (larger) hall. I believe that they quoted attendance at about 11,000. SCAA is typically only about 17% retailers though. They are pretty different shows as Coffee Fest is geared towards the retailer.
SCAA is fun though! It will be in Seattle again next year.
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