I've been playing around with different name possibilities and logos for a while now.



On one hand, I do wish that I had the name figured out as one less 'to do' on an already infinitely long list. On the other hand, I'm comforted by the fact that I'm not going to settle for a sub-par name that doesn't capture the essence of the business I'm making plans to create and that when the name finally does come to be, it will be 'the one' much in the same way that I knew my wife was 'the… Continue

Today I reached the point in my coffee education where I felt ready to begin developing the first iteration of my business plan.



The problem is that I have endless ideas, some of which I have formally developed in a binder, and am only now starting to figure out how to transcribe and articulate those ideas in the form of a business plan. Much easier said than done..



I once read about a clock-maker, or 'timepiece' maker, who was renowned for his artistic brilliance and… Continue