I had been talking about coffee quite a lot, and for many years. I thought that those so many cafes should care of their business, including those coffee roasters and so they might be really interested in some new things which can help their business. Now, I recognize that they do not.

In the Chinese market, I know that there are chances for those low qualified cafes to exist if no qualified cafes exist. Like, Shanghai, Guangzhou, and many other cities. While in Beijing, due to the existance of Kaffa Cafe and its clients, it is really hard for other cafes to be survived.

For our low investment, our business is going very slowly, and there should be no more than ten cafes opened last year. For this year, it seems that it can be around ten, but still not many, for the whole China. It is expected to have around twenty cafes to be opened next year, and probably more, I hope. Such a slow developement may not be a big success, but better than waiting for nothing.

After years, what will it happened? Anyway, it is what we have to do, and maybe the best to do. One day, the situation may change dramatically.


If anyone would have a business based on our coffee theory for any part of the world, we can transfer it to them in a good way. It is not mainly for the business for us, but mostly for the spreading of our coffee theory and improvement of the quality for the baristas' espresso brewing skills and cafes' coffee drinks.

Nobody want it? That is the most thing to confuse me.


Take one month and more to have a rest, and get ready for the hard work in September.