Check out this article, and my first signature drink on someone's menu!
I recently ran across this article that was to tell me how Starbucks is good for small coffee shops. I was, indeed, interested their reasoning. I also issued a rebuttal in the comments, and stand by the comments wholeheartedly. I believe it as much today, as I did five years ago. Here's the article link: http://www.portfolio.com/views/blogs/market-movers/2007/11/26/why-starbucks-is-good-for-small-coffee-shops
Also, you may know that part of my job is creating coffee and espresso programs in restaurants and bars, and the coolest project I was able to work on recently was a new three story club that opened up here in downtown Charlotte called HOM. Anyway, I helped come up with the menu, did the training, and was also honored to have my personal signature drink chosen to be on their menu. It's a drink I have held onto for many years, waiting on the right home for it, and there it is, right on their menu. Mocha Diablo. Beautiful. When I read it I was like a proud papa. Grinning from ear to ear. It's a good job what I get to do, heck, what we all get to do, let's not forget it. This coffee life is a good life.
Also, you may know that part of my job is creating coffee and espresso programs in restaurants and bars, and the coolest project I was able to work on recently was a new three story club that opened up here in downtown Charlotte called HOM. Anyway, I helped come up with the menu, did the training, and was also honored to have my personal signature drink chosen to be on their menu. It's a drink I have held onto for many years, waiting on the right home for it, and there it is, right on their menu. Mocha Diablo. Beautiful. When I read it I was like a proud papa. Grinning from ear to ear. It's a good job what I get to do, heck, what we all get to do, let's not forget it. This coffee life is a good life.
Comment
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Comment by Jason Dominy on January 20, 2008 at 10:27am
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My ideas, or his?
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Comment by Joe Stormer on January 20, 2008 at 10:13am
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Thanks for that, Jason; I got a sick pleasure out of tearing it apart. They were fun, if flawed, ideas - I enjoyed it in my own way.
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I agree Joe. The guy's logic was a bit screwy.....I just thought I would add a side to that debate no one rarely thinks about....
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try this link instead.
"What's more, given that the smaller shops nearly always are much friendlier and more pleasant than Starbucks – not to mention much more likely to serve their coffee in china, rather than in paper cups – the mom-and-pops have a built-in advantage over any Starbuck's."
So Starbucks is helping independent coffee shops by simply being bad? I guess that's the kind of logic you can expect from a man who writes commentary on other people's commentary and calls it journalism.
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Comment by Mike Shipley on January 19, 2008 at 9:27pm
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Cool Jason, congrats... I couldn't follow the link though.
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