our store uses a brew bar system (with Melitta cones and #4 filters) to make brewed coffee. my location (Mormon Trek) has six brew bar slots (four for straight coffee and two for flavor). to make it easier for customers to figure out where their coffee is, we make signs and direct customers to the sign under which their coffee is dripping away. i made some kickass signs today... breakfast cereal characters (with vintage cereal boxes for the pictures). included were Count Chocula, Trix Rabbit, Dig 'Em Frog, King Vitaman, Tony the Tiger, and Cap'n Crunch.

while i was making the signs, i realized that a lot of breakfast cereal mascots have titles like Captain, Count, King, Sir, etc. that's weird. i don't think children are sitting at the table saying, "you know, i will only eat this sugary crunchy stuff if a dude with a fancy name endorses it."


at least Cap'n Crunch isn't pretentious with his name... he's snappy!