Comment

Comment by Anni Caporuscio on February 21, 2008 at 11:37am

Wow! You're so cool. The only difference between you and me right now is that I'm two years in to it, I've never been to a trade show (since I'm out in the pacific) and I've been in the industry for quite a while. But hey, I always tell myself that I'm young and stupid and this is the right time to take risks. The only thing I learned in grad school was to "just act like you know what you're doing", and now, having never used my education, I've owned a little indie coffee shop for two years. Who knew? You're doing great.

Comment by Amelie & Barb on February 21, 2008 at 9:54am

I admire you. I'm almost in the same situation as you, I'll be opening a shop soon, and I'm also very new at all this, but I've been so eager to learn everything! my partner works at Starbucks, and I'm nurse! I've also gone to shows, subscribed to a bunch of magazines and went to the SBA in Seattle just a few months ago!

GOOD LUCK!

Comment by Loren Anthony on February 21, 2008 at 5:27am

Wonderful comments everyone ! Thanks so much ! It's True Troy that's what I definitely do ! I LIVE by the "act as if.." principle. Whenever I was nervous about an interview or going to a party where I don't know anyone or just new surroundings period, I've always acted as if I was cool as a cucumber lol eventually u become it !

I think that's why I find it funny when my customers have debates on coffee, they come to me for the definitive answer. Im so flattered by that. It's cool that they figure I know everything coffee. Maybe Im pretty close.

Who else to tell how nervous I really am to but my industry folks ? :-)

Thanks so much guys my back is way straighter today than it was when I typed the blog entry. No slouchin' !

Comment by Troy Reynard on February 21, 2008 at 4:52am

Hey Loren, everyone has to start somewhere, you seem to have built a strong base with training and education. I coached college volleyball for 15 years, and there's a coaching technique that might be helpful, it's called "Act as if...: The basic premise is if you practice with confidence ("acting as if you knew") while observing talented baristas either live or from video, your body will follow that lead. Take it for what it's worth, it's just something I employed over the years, just never stop seeking out educational opportunities!

Comment by Matt Milletto on February 20, 2008 at 10:49am

Loren, if you ever have a list of questions as well you can call any of us at ABC's. I think back on my many years in this industry, and it is amazing how much even one year can make. You have the enthusiasm, and it is important to dedicate yourself to constantly learning more and more each day. Attending jams, competitions and tradeshows is a great place to start. Take care!

Comment by Jason Dominy on February 20, 2008 at 10:10am

You can call me whenever you want for help. I have been there, and can give you whatever advice I have. 704.340.3005. I'm more than happy to help.