Counter Culture Coffee cordially invites the barista exchange community to join reigning United Kingdom and World Barista Champion James Hoffmann for his 2008 U.S. East Coast Tour, March 2-15!

The 8-stop tour will include coffee presentations, skill demonstrations, barista workshops, and more at Counter Culture regional training centers and other locations listed below. Hope to see many of you at the events!

www.counterculturecoffee.com/jameshoffmann

Regional event details:

March 2
Ninth Street Espresso - Chelsea Market
New York, NY

3:00 p.m.
Live Barista Performance and Mixer
Ninth Street Espresso
Chelsea Market


March 4
Hyde Park, NY (Culinary Institute of America)

10 - 11:30 a.m.
Signature Drink Presentation
Danny Kaye Theater

2 - 3:30 p.m.
Signature Drink Presentation
Danny Kaye Theater


March 6
Mid-Atlantic/Northeast Barista Jam

10am - 12pm
Espresso Extraction Presentation


March 7
Washington, DC

10-11:30am
Coffee Cupping

7 - 9:30pm
Food Pairing Presentation

DC Regional Training Center
1836 Columbia Road NW
Suite 202
Washington, DC 20009


March 9
Durham, NC

2 - 5pm

Three-Part Presentation:
1) James' personal history in coffee
2) Single origin espresso tasting
3) Preparing for barista competitions

Durham HQ and Regional Training Center
4911 South Alston Avenue
Durham, NC 27713


March 11
Asheville, NC

7 - 9pm
Barista Comp. & Classic Drinks Presentation

Asheville Regional Training Center
77 Broadway Street
Asheville, NC 28801


March 12
Charlotte, NC

7 - 9pm
Barista Competition & Signature Drink Presentation

Charlotte Regional Training Center
1435 West Morehead Street
Charlotte, NC 28208


March 14
Atlanta, GA

10 - 11:30 am
Coffee Cupping

Atlanta Regional Training Center
King Plow Arts Center
887 West Marietta Street NW
Suite m210
Atlanta, GA 30318

1 - 3:30 pm
Barista Competition Presentation

Atlanta Regional Training Center

8pm
Party at Octane!


March 15
Atlanta, GA

2 - 5pm
Three-Part Presentation:
1) James' personal history in coffee
2) Single origin espresso tasting
3) Preparing for barista competitions

Atlanta Regional Training Center

James Hoffmann Biography:

James Hoffmann started working as a barista back in 2003. He started working for the espresso machine manufacturer Gaggia, and quickly progressed into a training role. From there in 2005 he moved to another espresso machine company - La Spaziale to work as their national training manager. He also began competing in barista competitions that year and in 2006 won the UK Barista Championship and placed 5th in the World Barista Championship in Berne. He competed again in 2007, winning the UK again and this time went on to win in Tokyo, Japan and became the World Barista Champion. In May 2007 James left La Spaziale with the aim of starting a roastery and cafe in London. He continues to train and consult, as well as write for a variety of different publications and has an interest in food science, having worked with the chefs at the world famous Fat Duck restaurant when working on signature coffee drinks for competition.