Taken from an article from todays
New York Times ... Zander Nosler writes:
“Our decision to become part of Starbucks wasn’t easy but I’m happy with how things have turned out on every level. I truly believe this is our best chance to change the coffee industry for the better and that is a great opportunity to have. We didn’t know what the response would be to our decision – we expected there would be some sadness, some frustration and some concern. And there was. But what surprised us was that along with that sadness was an overwhelming amount of support. Sometimes in the same email or same phone call, or even the same sentence, our friends at cafes and roasters also expressed excitement for us. Excitement to see our little company get so much attention. Excitement for what this partnership means for the industry.”
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