In chapter 2, we talked about the coffee market in Guangzhou. Let's see it again and maybe in a deeper way.

Many cafes are closing and/or transfered, and the market is going down. What do we expect for the future of this market?

Is it going down and down? No, I do not think so.

When people noticed that some or even many cafes are closing, and they would surely stop to invest for more cafes. Some of the capitals will moved to other industries, like real estates, share markets, and so on. But, not all. There will also other people to see the coffee market again, and join those people who are waiting for another chance of entering. One day, some of them may start to invest for any reason, and if it can be felt by others, more people may be brought to the coffee market automatically.

Sometimes, the reason can be none, but even if few, there could be possibilities to have a better key to solve the old problems. If it happens, the new investment wind may bring a number of successful cafes. That is what we are planning. I met some people who are interested in investing new cafes and also some of our trainees may consider it.

If the wind is coming, it would not be a few, but could be a big one, after a period of time of silence.