How do we improve the quality level of the world coffee drinks' market?
For the top level of those coffee professionals, we may be at the similar level for the quality of espresso drinks.
But, most people cannot make others to do the same, or even better coffee drinks. It is mainly due to the understanding about espresso and its brewing skills.
As I said once, we can train about 30 - 50 people in 15 days, if there are enough people coming.
Someone said that, they can do many more. Does it mean that they can have those people to make their cafes and the coffee drinks great? OK, let us make a simple calculation.
Suppose they can train 80-100 people, then it would be > 150 people per month, and 1800 people per year. How many cafes they can have? it is probably 500 cafes? Or an half of them? In three years, their cafes will cover the whole country and improve their local coffee market totally. Does it happened somewhere?
For us, the difficulty is mainly too few people who want to be trained, or know how to choose a right place to be trained. There are indeed many trainers here. If one care enough to visit some of them, and taste their coffee drinks, they can easily find that we are better. But, most people do not. Specially for those young people, they chat with others on the internet and go with them, without careful searching.
On the other hand, our trainees are mostly the potential investors for cafes, only few would work as barista. They are mostly high educated and know how to choose the right one from several training places. So, the number of "high qualified cafes" are still small, but continuously increasing. For last year, it was about less than ten, but for this year, it is expected to be around 20-30 for the whole country.
As many people knows, we are extremely different from the world coffee industry and those professional organizations. But, our theory really works well. Do you want to give it a try?
If someone would have our "barista training" set up for other countries, we can give the best condition for cooperation, because the globel market is so huge and we cannot cover it all. We also expect to improve the quality level of the world coffee industry. So, we need your help.
But, most people cannot make others to do the same, or even better coffee drinks. It is mainly due to the understanding about espresso and its brewing skills.
As I said once, we can train about 30 - 50 people in 15 days, if there are enough people coming.
Someone said that, they can do many more. Does it mean that they can have those people to make their cafes and the coffee drinks great? OK, let us make a simple calculation.
Suppose they can train 80-100 people, then it would be > 150 people per month, and 1800 people per year. How many cafes they can have? it is probably 500 cafes? Or an half of them? In three years, their cafes will cover the whole country and improve their local coffee market totally. Does it happened somewhere?
For us, the difficulty is mainly too few people who want to be trained, or know how to choose a right place to be trained. There are indeed many trainers here. If one care enough to visit some of them, and taste their coffee drinks, they can easily find that we are better. But, most people do not. Specially for those young people, they chat with others on the internet and go with them, without careful searching.
On the other hand, our trainees are mostly the potential investors for cafes, only few would work as barista. They are mostly high educated and know how to choose the right one from several training places. So, the number of "high qualified cafes" are still small, but continuously increasing. For last year, it was about less than ten, but for this year, it is expected to be around 20-30 for the whole country.
As many people knows, we are extremely different from the world coffee industry and those professional organizations. But, our theory really works well. Do you want to give it a try?
If someone would have our "barista training" set up for other countries, we can give the best condition for cooperation, because the globel market is so huge and we cannot cover it all. We also expect to improve the quality level of the world coffee industry. So, we need your help.
Comment
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Comment by Bloke on June 7, 2008 at 6:16pm
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To send people to seminars cost money that some us don't have. To further the industry we need to educate people about the qualities of coffees and why they should care. One way to do that would be solicitating culinary school to educate their students. These are people who already share a passion for foods and if educated could very well share the passion for coffee. Also these are the owner and investors of tomorrow's cafes.
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