Comment

Comment by Kelly David H. on November 26, 2008 at 9:19pm

And as much as I agree with you, the problem comes with the fact that you still had to wean people off of those big lattes. It still took time for them to get used to what we consider good. Plus, it takes time to educate so in the mean time, they get their "super lattes". Like I said in my blog and you said in your response, it is our job to get them to appreciate good coffee.

Another thought to go with this is why not serve a 24oz latte to get them into your shop in order to re-educate them instead of letting them go to "chain" coffee houses that will never tell them different....just a thought. Either way, its the American dream that screws up our thinking into bigger is better no matter what.

Comment by Chris DeMarse on November 26, 2008 at 11:42am

While I can feel for you, I can't help but disagree with you. Part of the responsibility of the coffee shop/barista is to educate the consumer in hopes of focusing their desires toward higher quality. They all had to learn at some point that 24 oz. superlattes were somehow acceptable. They just need to be re-educated to show more discernment in their choices. I have customers that I have weaned off syrups and given the option to shrink sizes and they are appreciative in the end of the effort I've put in to what they're drinking. If you can do more than just serve a drink; have a personal investment in the progression of customers, they will grow.

Comment by Eyal on November 26, 2008 at 4:45am

Well put!

Comment by The Barista Formerly Known As JavaJ on November 25, 2008 at 11:30pm

Why?