Having an independent coffee shop can be quite a challenge. To think, you’re coming up with the likes of Starbucks and Costa Coffee for starters! However, with the right location, attractive design and great tasting coffee you could be set for a road of success. What you need to make sure you do is ensure that the word gets out about your coffee shop and your marketing is done correctly. Here are 5 marketing strategies that you should consider when opening up your coffee shop. They’ll be crucial to increasing the popularity of your coffee shop.

Understand your brand

One question you need to ask yourself before you begin branding is how do you want your brand to be remembered by others? Make sure you understand your brand and the image that you’re looking to put out to others that come to your coffee shop. Any specialist in brand design Manchester based will confirm that this is an important step. Also, who is the audience you’re trying to target? You want to make sure you attract the right customers who will come to you time and time again. The easier it is to identify your target audience, the better it’ll be to market to them. 

Good imagery is essential

Producing quality online content is key to performing well with your marketing, so ensure that you use good quality photos to produce online. Social platforms such as Facebook and Instagram are a gold mine for getting your name out there and engaging others to come to your coffee shop. Although you may be creative with your written words, the user is most likely to take a lot from the photo that’s produced, so make sure your photography is on point.

Get help from YouTube videos or photography guides to help encapsulate what’s great about your coffee shop. Alternatively, research other shops that do well with photography and study them to see what makes them so good.

Produce variable content

No one liked to read the same stuff over and over again, so make sure that your content is flexible but still relatable. Steering away from what you normally produce can be an easy way to lose audiences and followers easily. Any ideas such as a ‘coffee fact of the day’ or industry news are just some of the ways that you can help to engage your audience. Also, choosing the right social network is crucial to ensure your brand is in front of the right users, so make sure the social network is suitable.

Consider influencers for marketing

Let’s face it, sometimes influencers can be a little cringeworthy but believe it or not they can be a really effective marketing tool if they’re relevant and suitable. They don’t even have to be celebrities but well-known individuals that are big in your industry could potentially go a long way toward attracting a large audience. The best way to decide who to choose is to create a persona of your ideal buyer and what their motivations are to buy your product. The more specific you can be, the better. Then, see who your ideal customer would follow on social media and how their opinion could be influenced. Where are they based? All these questions should be asked when deciding your ideal influencer to choose.

Keep your digital presence strong

Starting early on, you’ll be wanting to save as much money. Therefore, paid channels to market your coffee shop may not be your ideal avenue. Where you can get efficient presence is through your social media channels. It’s rare to find someone who isn’t on social media nowadays so it’s a perfect platform to reach out to potential customers. Keep posting regularly and interact with any customers that choose to comment on your posts. Great customer service can always go a long way. 

So, what are you waiting for? Get started on your marketing strategy for your coffee shop and make sure you consider these tips when you’re looking to create it.