Once it might have meant catch the Third Wave in Specialty Coffee, single origins, brew to order etc. Today for us it's catching a temporary down swing in the C-Market upward spiraling price wave. Last week got lucky on our order for over a Ton of greens catching the lowest price point in a couple weeks. Next day back up 15 cents a pound, today one week later up a whopping 46 cents a pound hitting a new highest price in over two decades. At today's high price would have been double what it was this time three years ago.
So if you're seeing wholesale price increases from your roaster, there's a very good and necessary reason! And chances are their wholesale price increases have been less than they're taking it in the shorts on greens prices.
May be a bumpy 2011, like 2010 wasn't bumpy enough!
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