Got this site from my business partner. Many of these are very effective tools for coffee houses and we use them here ourselves, so I know they work. Check it out:

http://www.articlesbase.com/entrepreneurship-articles/effective-marketing-ideas-for-your-coffee-shop-452367.html

In addition, I have to agree with many of the marketing ideas here. I have a degree in marketing and have working in advertising many years before opening a coffee shop, and if anything, I've learned where to best place your advertising dollars. Funny enough, many of the suggestions you have here are identical to the ones we are currently using. This is a good confirmation that they are effective. In addition, I would suggest getting involved in local organizations and committees. These are great networking opportunities and show that you give back to the community. I'm vice-president of our downtown improvement association and president of our downtown merchants association which brings positive publicity to the business as well as offers me the chance to have a part in how the downtown area will develop to include my business. Punch cards and loyalty cards also help, as well as creating a guestbook that allows you to send email reminders of events and offers.

Cafe Mundo - www.mycafemundo.com
Greer, SC