I've been playing around with different name possibilities and logos for a while now.

On one hand, I do wish that I had the name figured out as one less 'to do' on an already infinitely long list. On the other hand, I'm comforted by the fact that I'm not going to settle for a sub-par name that doesn't capture the essence of the business I'm making plans to create and that when the name finally does come to be, it will be 'the one' much in the same way that I knew my wife was 'the one'. Each one involves a labor of love.

Sometimes I DO worry about being too picky, but I believe there's a lot to be said about the shop's name when it comes to the world of brand management.

To use another bad analogy, I would imagine parents give just as much if not more consideration when considering names for their children, only I can't take the easy way out by naming the shop after my father. Come to think of it, my wife and I already have a name a girls name picked out should our first-born be a girl... and that was MUCH easier than this process has been.

Hmmm...