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DETAILS Magazine names Counter Culture #1 Industry Innovator

Posted by Tony Bowles on July 22, 2009 at 7:31am
This is awesome! Counter Culture Coffee is So Good!!/////The August 2009 issue of DETAILS Magazine lists Counter Culture Coffee as #1 among five industry innovators.In the article "How to Really Make Coffee" by J.J. Goode, the August 2009 issue of DETAILS Magazine lists Counter Culture Coffee as #1 among five industry "innovators creating coffees that have the complexity of fine wines." About Counter Culture, Goode writes:Before coffee is transformed into beans, it’s tropical fruit, and one reason Counter Culture excels is that it treats new-crop coffee like just-harvested produce. The crew behind the Durham, North Carolina, company does its cooking when the so-called coffee cherries are at their seasonal peak—right after they're picked, dried, and milled. Combine that with direct-trade sourcing from the best farms, and just try to go back to the mass-produced stuff.Praise for dedication and hard work is always encouraging, and we’re especially proud of this recognition—which we share with our producer partners—of our commitment to quality, freshness, and relationship-based sourcing. We hope that such media coverage helps spread awareness that coffee can not only be an authentic, delicious food experience, but also a conduit for community, sustainable agriculture, and cultural exchange.Click here for a pdf of the DETAILS excerpt.Best,Markwww.counterculturecoffee.com
Tags: Coffee, Counter, Culture
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