hello every body

i am in the process of opening a coffee shop in my city and wanted to know how shall i design the menu of my coffee shop?what things should i consider while designing a cool menu?also i wanted to know that does the espresso machines come with an inbuilt grinder?or else we have to purchase it seperately? which espresso machine should i opt for? a semi-auto or an fully automatic machine?can any body help me in this matter?
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