As the social media professional for Coffee Fest Shows, I’ve been fortunate the last 14 months to visit with many, many baristas and coffee professionals. Everytime I pop into a new coffeeshop, I ask the baristas if they will be competing in Coffee Fest’s Latte Art Competitions. Half the time, the baristas know what this competition is and I get an answer along the lines of

Oh I’m not good enough for that

or a reply like this

Yeah, I’m not much into that latte art competing

Here’s the backstory on why Latte Art competitions matter.

David Heilbrunn, others and I sat down with the Blenz Coffee franchisee from Tokyo the Monday after Coffee Fest Seattle in 2010. Near the end of the conversation, David asked the gentleman, who owns about eight Blenz Coffee stores in Tokyo, if he...........

The rest of the story is here at Leaf and Berry Blog. If you are on the fence about competing in Chicago, registrations close on Monday Jan 10th. Let's see you there! 

Coffee Fest Chicago Latte Art Competition Registration Page