What is the difference between companies who fall during an economic downturn and those who survive to see the other side with prosperity? Long-term strategic thinking! One of the worst things a merchant can do during tight economic times is cut the marketing budget. Sure, you can spend your dollars wisely, make them stretch as far as possible, take advantage of free plugs...but you can't quit if you want to stay on your feet.

What is the difference between a coupon program and a loyalty program? Coupons are a quick fix. Loyalty is long-term planning. Coupons will bring the customer in one time. An effective loyalty program will keep them coming back. Don't make the mistake of neglecting this very important element of marketing. Consumers today are not only looking for ways to save money - they're also extremely receptive of feeling appreciated and socially responsible. So give them a reason to shop at your store instead of the big-box down the street. Stay competitive by rewarding your best customers. With the help of a simple, effective, well-placed loyalty program, you can set yourself up for success for years to come with long-standing returning customers.