When the mocha comes along, you must whip it. Put on your red dome stair-looking hat and admit that you are not men, but Devo. Well Mark Mothersbaugh, former front man of Devo, coffee lover and now entrepreneur of Mutato Muzika is all wrapped in one.
He’s been at the grind of new wave music since the 80’s with the well known group and now his music can be heard in commercials, cartoons and movies. He loves the vibe of music and the one coffee gives him. And how appropriate is that; now doing music for coffee commercials. “I love coffee,” Mothersbaugh said, “I started drinking it late in life; only interested in the aroma for the first 40 years of life.” Dinking and smelling it brings him wonderful memories from childhood as it can for many people. Taking him back to the 50’s and 60’s when they had percolators for brewing. “Even today I respond in a Pavlovian way that memory,” he added.
Residing out west, he lives in a perfect area for a coffee lover, no obsesser. He likes it all; black and strong or milky and sweetly flavored. He’s in close distance to many places from the short walk to short drive for the bean. He lives one block away from Peet’s, Coffee Bean, Starbucks, and Primi. It’s only a 6-10 mile drive to small coffee houses and cafes where they have custom beans and may roast on site. “Long live café,” he said. He spreads his love of the bean with co-workers as they recently added a Nespresso machine to the Mutato Muzika’s kitchen.
He enjoys different roast levels and makes sure there are enough choices available at work; even tasty choices for the decaf drinker. Mothersbaugh is a lover so much that he enjoys it as a flavor in food. Espresso crusted steak or roast perhaps? Coffee cake with actual coffee in the batter maybe? Espresso brownies I’m sure. It even goes as far as he will eat handfuls of straight up beans from the bins at the store when he shops. THAT is a true espresso obsesso. Find out what he’s up to and what’s brewing at
http://www.mutato.com
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