Barista Exchange in the Wall St. Journal

A huge shout out to all bX members, today is a monumental day for us. The Wall St Journal has published an article about how focused social networks are becoming an integral part of online, business oriented communication.

An excerpt from the article titled "Networking Together".

Since its December launch, the site has grown to about 3,000 members and gets about 15,000 unique visitors a month. Discussion topics range from the best espresso machines to the closing of Starbucks stores. "There's been forums and blogs [about coffee] for a long time, but with a site like this you can really put a face behind what you're posting about," Mr. Milletto says.

The expansion of social-networking sites and new tools making online interaction easier are giving small businesses new opportunities to network with each other and their customers, and to expand their reach. Instead of just setting up a network for their own customers, many are realizing the benefits of hooking up with other businesses to collectively raise their profile in a particular geographic area or industry.

Thank you Wilson Hines for also posting about this in a blog and for mentioning another blog that picked up the topic:

"Via Geof Corey's blog, I went to the Marketing Pilgrim site to see an article about Adobe Flash and Google indexing. All of a sudden I see this article entitled "Baristas Unite! Social Networking At Street Level""

Also, congrats to Troy Reynard for getting a couple quotes in the article.

Will be cool to see what kind of buzz this will generate for the site! Again, thanks to all members for your support and for making bX what it is today.

- Matt

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Replies to This Discussion

Permalink Reply by Steve on July 22, 2008 at 10:58am
Great job all!!!!!!!!! Huge recognition!!!
Permalink Reply by b smyth on July 22, 2008 at 11:43am
Totally bananas!
Permalink Reply by Matt Milletto on July 22, 2008 at 12:15pm
Ning.com has now blogged about the article as well here.
Permalink Reply by Troy Reynard on July 22, 2008 at 12:23pm
Niiiice!
Permalink Reply by thecoffeegirl on July 22, 2008 at 1:17pm
How exciting to get it picked up in the WSJ! That is big time! WOW!
Permalink Reply by Jason Haeger on July 22, 2008 at 2:03pm
Nice!

I'm liking all the exposure we've gotten in such a short amount of time.
Permalink Reply by Bruce Milletto on July 22, 2008 at 3:28pm
Matt Rocks - and wait for tomorrow's news...
Permalink Reply by Matt Milletto on July 23, 2008 at 12:29pm
The WSJ did a follow up blog on the article here ... where our very own Troy Reynard has his picture! Congrats Troy!

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