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At the end of the day, we want to get people turned on to coffee and espresso. However they choose. We can then take that choice of how and educate them based on their choices. Every barista should understand his role in the specialty coffee industry. Every barista is a coffee teacher. But we have to get them to come to school first, BEFORE they can be taught. And again, I don't like flavored coffee anymore than anyone else, heck, I can barely stand the smell of the stuff, but again, I have seen how to use that entry to propel coffee education further in our stores, although it does take some work.
One last point, your question of how did they get that way, they got that way by having not only the balls to do it, which it certainly takes, ala Ken Nye, but a location where there is enough business to pull from, and those cities are certainly ones with high coffee consumption numbers, leading to more people open to learning that way. All good thoughts, though, and I respect all sides to this issue. Again, I just speak for this area. There are lots of areas around this great land of ours.
Dan Streetman said:
wow did this thread get heated up....
let me clarify my original post before some people I know try to throw me over-board.
I suggested the simply flavor by monin for two reasons...
first the original question is what is a better way to serve flavored coffee
second, the people at Monin, especially Don Harrell are awesome!
that said I too usually do not encourage flavoring coffee.
Jason your point is well taken about the big names beingin cities that are more coffee educated... but the question is... how did they get that way. Sorry I especially don't see this point on flavored coffee, as even Starbucks does not nor have they ever served flavored coffee, and they have been able to be rather successful everywhere in the country.
Fair enough, John.
(You know, deep down, I suspect John may just be trying to pre-sell more Hario Beam Heaters :). )
Fair enough, John.
Thanks for the post, Rich. I knew there had to be someone out there that had been through it and could speak to what happens the next day, week, year.
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