In fact, it is something related with the economy and the marketing. In most cases, one use only simple calculation, and maybe higher mathematics calculation may help, too.
There are questions about the market and the the economy, and one can get some results from simple calculation, to help us to know more about the market.
The most important is to have the questions, which may give us or help us to know the market better.
For example, we can fix a standard of the price for a cup of coffee, respectively for espresso or drip coffee and cappuccino. If a coffee (espresso or drip coffee) cost 1 buck, and a cappuccino cost 1.5 bucks, would people pay for it, in case one have 1-2 cups per day. For a month, one has to pay 30-60 bucks for a coffee, and 45-90 bucks for cappuccino per month. How much does it take the percentage of one's salary? Or would people pay for it? What they prefer?
Is that clear? Or does it make sense?
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