USBC Marketing Resource Guide
Hello - Please see the uploaded file USBC Committee - Marketing Plan RBC.
This docuemnt was created by the USBC Committee - Marketing sub-committee to provide assistance and support to regional hosts regarding marketing, advertising and public relations before, during and after the regional barista competition.
This docuemnt was created by the USBC Committee - Marketing sub-committee to provide assistance and support to regional hosts regarding marketing, advertising and public relations before, during and after the regional barista competition.
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Replies to This Discussion
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Permalink Reply by Kerry Laird on
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This marketing plan is a nice resource. I hadn't seen it before so thanks for sharing!
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Permalink Reply by Spencer on
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Kerry -
it is new, the committee completed it just a few weeks ago. We have a few more chapters to add and will be updating it in a few weeks. -
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Permalink Reply by Mike Strumpf on
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Thanks for sharing this. As a previous competitor I felt very comfortable with the logistics side of planning and what would make a smooth event, but the marketing is one area in which I was really weak. Fortunately my company's marketing department helped me a lot, but without them this would have been really helpful.
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